My Library and Courses
Last Update: Tuesday January 6, 2009

Just a bit of Magic

To Chambers of Commerce and all businesses

Change the Way We All See Business
  1.   Change the national media's negative portrayal of business
  2.   Lift up more positive role models
  3.   Drive local ratings up
  4.   Reward the good;  ignore the bad.

Change the Way We Work Together - Help One Another
  5.   Lead the 24x7 convergence 
  6.   Collaborate after every broadcast
  7.   Use this website as your own
  8
.   Let no business fail for lack of help

Change Ourselves - Everybody is a Producer.
  9.    Provide even more value for members
10.   Get involved with your PEG and PBS stations
11.   Open a local small business index.
12
.   Help Create sustainable businesses

Key References:
An Index
An Open Letter to Our friends

Homepage for this presentation



Eight Steps and many paths to a rich life

Small Business School
Small Business School
 Step 8. Exit at the top $$$$ 
 Step 7. Sustainability $$$$ 
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Four steps to run /grow your business.
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  Step 1. Initial idea $  
Small Business School
Small Business School

When space and time are disintermediated, it does feel a little like magic.

Websites are magic.  Everybody has access from anywhere at anytime.  Television is magic.  Millions can be watching the same thing and a nation can be transformed.  But the real magic is very personal.  It happens when we learn, when we have a moment of insight, and when we suddenly see how our dreams can become reality.

That is the mission and vision of this television show and website.  In every way, we explore the inside of value and celebrate someone's work to create  value and then create a business around that process.  That's real magic.

Value Creation.  It defines our essential being and gives meaning to life. When this spirit is awakened, so is our creative energy and our ability to reach deeper inside a problem to find a possible solution. That is the magic of the metaphor and that is the best kind of television where our empathic self gets re-activated and we see things more clearly, simply and profoundly.  We actually begin asking more questions to go deeper insight instead of dictating answers that keep others outside.

Economic Health
.  Our common belief is that the economic health of our towns, cities, the nations and yes, even our globe depends on the well-being and special integrity of most of our small businesses.

The Working Model.  This site is totally dedicated to lifting up and reinforcing the good and to turning our backs on the bad. The site is totally intertwined with the daily broadcasts of the television shows, Small Business School (and Small Business 2000 still on some international broadcasts), and to the mission of these shows and of public television.

The heart and soul of enterprise.  Small business is the creative spirit, the heart and soul of  enterprise, yet who gets all the attention? ...Big Business (especially those that misbehave). Yet, small business drives our local and even our global economies.

Websites.  There are several web sites being developed within this space.

SmallBusinessSchool.org has a long history.  It began in 1994 with our first site for the television series.  Every study guide, transcript and profile became the content for the site.  It all remains up today and it is totally open and free. These legacy pages -- over 12,000 of them --  are for inspiration, insight, and information on starting, running and growing a business, or about creating value, work and wealth, and making the world a better place.

The legacy sites are only informational.  The video is limited to a small thumbnail image that was created between 1999 and 2002.

Queries & Interactive Questions.  The newest section of Small Business School is about deep, fast, relational searches for a particular answer to key questions. 

It is about opening up a database so you can those key questions online and your answers become your own transcript, case study guide, and overview about your business.  Plus, we wanted to provide security over your own information.

That infrastructure was put into place in August 2006 and in May 200, that became the kernel of the website.

Today the site is about giving you tools to secure answers until you are ready to post them in public.  It is to open an easy path for you and your business to develop a profile on this site.  One of your key insights could be considered for an episode of the show. To that end, every word that people write as an answer to the questions within this learning community can be used by the owner of that information to build five types of profiles and to share the most educational aspects of their story on television.

To learn even more about these profiles, click here.

If you would like to ask specific questions about these profiles, please drop us a note, and we will try to respond as quickly as possible. Thanks. - BEC